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How to optimize your Shopify Blog for SEO and get more website visitors

 

Beginners guide on how to optimize your Shopify Blog for SEO

by | Mar 31, 2022 | Uncategorized | 0 comments

Launching and consistently updating a business blog for Shopify can be a hard and slow process for even the most committed people. How do you find the right keywords? How do you know what to write about? These are a few of the many questions people struggle with when setting up a blog on Shopify.

Whether big or small, the challenge is the same for all businesses. Here we have put together a few tips that will help you get started the right way with a business blog that can help improve your Shopify SEO!

 

Customer first!

Give some thought to the subjects and topics that you want to rank for. When deciding this it helps to give a lot of thought to your customer and buyer segments. What are they interested in relevant to your business? What can you tell them that they would find valuable? What might they be searching for that is relevant to your products or services?

Blogs are a way to reach relevant people who aren’t necessarily searching for your specific products. For example, you might be a producer of high-quality baking equipment and if you can rank for a unique cake recipe, then you could end up attracting loads of high quality, relevant visitors (who might need some new baking tools) just through your blog.

 

Now you have your topics, think about keywords and key phrases

You may have heard about keywords, in 2022 SEO places just as much importance on key phrases as well. These are also known (more technically) as long tail keywords or keyphrases.

A keyword, for example, could be “baking” or “baking equipment”. A long tail keyword would be more like “no plastic sustainable baking equipment” or “baking tins for Victoria sponge cakes”.

These very specific keyphrases have fewer searches overall but they are also easier to rank for, so they are worth thinking about, especially when it comes to your blog. So when coming up with a recipe for a cake, you could come up with something a little different. Instead of trying to rank for a “chocolate cake” recipe, build your blog around a “vegan, no flour chocolate cake”.

 

Think about the intent behind keywords

Understanding keyword intent is all about making sure the content you’re writing matches the terms people are searching for. If your page is informational make sure you optimize it and use keywords that attract people looking for answers to your topics. Make sure your sales pages utilize keywords and phrases that attract people searching for terms that indicate they are ready to purchase like “buy” or “sale” or “budget”.

 

Google is your friend

If you are still struggling to come up with a range of keywords or phrases, Google the ones you have so far and see what Google search results show in the suggested searches section at the bottom of the SERP.

 

Helpful tools.

There are loads of tools out there to help you improve your SEO. SEMrush is a very technical tool that is probably best left to pro marketers and data scientists. Ahrefs is also increasingly popular but very expensive.

We created Dashboa to help anyone, no matter your level of expertise, to succeed in the often confusing world of SEO, attract website visitors and increase online sales.

Sign up for your free account here and start improving your website today!

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