The 2022 guide to Shopify SEO: Ecommerce
The 2022 guide to Shopify SEO: for Ecommerce
Shopify has quickly become one of the most important platforms for ecommerce businesses. It is easy to use and does a great job of getting new ecom businesses up and running.
But even though Shopify has a range of useful features, such as a blog, that can help get your ecom website found online, there is a lot that you can do to improve your chances of ranking higher on search and getting found online by potential customers.
This is where Shopify SEO comes into play!
SEO for Shopify shares a lot of what’s important for SEO for any other kind of website. But in this article, we have tried to put everything you need to know in a simple and straightforward SEO Shopify guide, to help you on your way.
There is a lot more to SEO (unfortunately) than adding your chosen keywords to your web pages. But it is still a good place to start.
First, you need to do your research as well as a bit of self-reflection. What are your potential customers searching for on Google? What words and phrases are they using? This is supoer important. Remember that your customers don’t just search using single words, they use entire sentences as well.
If you sell mail order chocolates, you may be tempted to try ranking for “Chocolate truffles”. But competition will be tough for those terms. Try choosing a handful of what is called “long-tail”keywords such as “Vegan chocolate truffles for valentines day”. The number of people search for that term may be smaller, but for the people who do search, you will have abetter chance of being the business they find!
And remember, with Dashboa, you can research keywords and keyword ranking quickly and easily.
But where should all your keywords and key-phrases go? Not just your product pages (though more on that later…). Use the Shopify blog to host regular, engaging content for current customers to return to and potential customers to find.
URLs and file names
From the fun and exciting, to the dull and technical. We admit, no one is ever going to make an epic Hollywood film about URLs and wep page file names. But if you give it just a bit of attention you will be rewarded. We promise.
Making your web page file names and URLs consistent with your main keywords for specific pages helps for two reasons.
- It helps search engines like Google categorise your pages
- It helps your customers find what they are looking for as well
In practice, this means having more of this:
And less of this:
Google Search Console
Another technical one that will help improve your Shopify SEO. Making sure your site is integrated with Google Search Console.
All you need to do is set up with this free tool and Add your full domain URL. This means your Shopify website can be easily crawled and indexed by the world’s buggest search engine.
Structure and user experience.
People aren’t going to want to hang around your website if it is ugly and hard to use.
Remember to keep things simple so your customers can find their way around with as few clicks as possible. Don’t go overboard with categories and subcategories. (Pro-tip: this also helps Google find your pages as well!)
If you have found your keywords, and you’ve gone on to create a solid and reliable site structure, then planning and creating your product pages is much simpler.
Once you have your homepage done, start thinking about your main product collections, top-sellers, high converting products and high revenue products.
Be sure to make use of clear and helpful titles, meta descriptions and H-tags on your product pages. Not only will this help Google and the other search engines find your pages, it will also help your customers find what they are looking for as well.
Apps and tools
Remember, even if you can’t afford a digital wizard to help set up your website, you don’t need to go it alone.
There are a range of Shopify apps that can help get your website found online by improving SEO. These include:
- Crush.pics: This helps automate the compression of your website images.
- Schema App Total Schema Markup: This makes adding custom structured data to your site much easier.
- Smart SEO: This app can add meta tags, alt tags, & JSON-LD
- Dashboa: Of course we have to remind you that with Dashboa you can easily find out what you need to do to make the biggest impact to your SEO and much, much more.