5 conversion goals for your online store

What is your goal for conversion optimisation for your online store? Is it one of these five? Or all of them? Conversion optimisation is much more than just increasing sales. Here ...

What do we know for sure about search engine optimisation?

Search engine optimisation has been in the toolbox for decades. However, the evolution of search engines and changing algorithms have ensured that search engine optimisation is now done ...

Facebook charging - What does it mean for marketers?

Social media channels Facebook and Instagram have been popular marketing channels for years. Ads have allowed them to reach a wide audience and target ...

SEO strategies after Google helpful content update

Google regularly updates its algorithms to improve the user experience and provide truly relevant content. The latest major change is the September 2023 Google "helpful ...

What does AI think about Finns?

I wonder what that fly thinks of me? - Sounds like the punchline of a traditional Finnish joke. Today we find out what AI thinks of Finns! And ...

A quick guide to search engine optimisation for e-commerce. From buyer personas to analytics.

The eCommerce SEO Quick Guide Search engine optimisation, or SEO, is the cornerstone of online business in today's world. Without search engine discoverability, it is very difficult to achieve profitable growth and ...

Dashboa as a marketing expert

Come change the world of digital marketing Dashboalla We want to make digital marketing effective and fair. Tuomas Laitinen Dashboa is a Tampere-based digital marketing startup, ...

The future of search engine optimisation

Google SGE - Welcome to the future of search engine optimisation and AI! The future is here! The role of search engine optimization is growing while the way it is done is changing. ...

Facebook advertising price

More than 2.8 billion people actively use Facebook every month, making it one of the largest and most influential social media platforms in the world. This ...

Keyword research automatically

Keyword research in 15 minutes Keyword research is the basis for all successful search engine optimisation and paid advertising campaigns. However, if time, skills or resources are otherwise ...

Google visibility

Google visibility Google visibility includes organic, paid and shopping visibility. Creating the right content for the right audience can support a shopping journey right ...

Content production with artificial intelligence

What is AI content creation? Artificial intelligence (AI) content creation (or AI assisted content creation) is now on the lips of marketers. The way in which AI is used to create content ...