Google Ads keyword design

Speed up the Google Ads optimisation process with precise keyword planning. Maximise your online presence and drive targeted traffic to your site. Get started today!

What is Google Ads keyword planning?

Keyword planning for Google ads means finding and selecting the most effective keywords for Google's advertising campaigns. By analysing search volume, competition and user intent, you can strategically select the most relevant and productive keywords for your business.

The design phase involves identifying the search terms that potential visitors will use to find the products or services offered by the company. By including these keywords in Google Ads campaigns, potential customers are more likely to see your ads and click on them. This will drive more relevant traffic to your website.

How can Google Ads keyword planning improve your SEO strategy?

By utilising the insights and knowledge of a Google Ads keyword planner, you can improve your website's visibility, increase organic traffic and achieve better search engine rankings.

Identifying essential keywords

A keyword planner will help you identify keywords that are relevant to your business and ensure you are targeting the right audience.

Understanding intentions

By analysing keyword data, you can gain insights into user intent. Based on this, you can tailor your content and provide valuable information to your target audience.

Finding long-tail keywords

The keyword planner helps you find long-tail keywords. They are longer, more precise and often have less competition. This allows you to target your ads more easily and attract interested traffic.

Developing page optimisation

By integrating relevant keywords into your website's content description field, headlines and content, you can optimise your website for search engines and improve organic visibility.

Ideas for content creation

The keyword planner helps you create content ideas by highlighting popular search terms. These help you create interesting and relevant content that matches your users' interests.

Monitoring competitors' keywords

By analysing your competitors' keywords, you can identify gaps in your search engine marketing strategy, and develop tactics to fill those gaps.

Why does it make sense to spend time designing keywords for Google Ads?

The precise planning of your Google Ads keywords can make a big difference to how well your marketing performs. Here are some of the benefits of making Google Ads keyword planning a priority in your marketing plan:

Improved ad targeting

Conducting thorough keyword research will help you create ads that match the intent of your target audience. This improves the relevance of the ad, and the click-through rate, which in turn improves the effectiveness of the campaign.

Cost-effective advertising

Google Ads Keyword Planner allows you to select keywords with a lower cost per click (CPC) and less competition. Focusing on these keywords will increase your return on investment and optimise your advertising spend.

Expanded keyword ideas

With analytics, you'll find hundreds of new and relevant keyword suggestions based on "big" keywords. This expands your coverage and increases your chances of getting quality leads.

Public understanding

Google Ads keyword planning provides valuable insights into search volume trends, competition and geographic targeting options. This information helps to better understand the audience and tailor campaigns accordingly.

Long-tail keyword ideas

The analysis can be used to find long-tail keywords, which are very precise and often less competitive. Targeting these keywords will help attract highly relevant traffic and increase conversion rates.

Competitor analysis

You can check your competitors' keyword strategies using the Google Ads Keyword Planner. It is also possible to refine your approach by using competitor best practices and keywords.

Seasonal campaign optimisation

You can use the tool to identify seasonal keywords that have clear spikes in search volumes. By including these keywords in your campaigns, you can optimise your advertising and take advantage of seasonal trends.

Localisation and geographical targeting

Google Ads keyword planning allows you to refine your keyword selection based on specific locations and languages. This allows ads to be targeted to local audiences and drive targeted traffic to the site.

Data-driven decision-making

By taking advantage of the information and insights provided by Google Ads keyword research, you can make smart changes to your advertising strategy. A data-driven strategy ensures that your marketing budget goes to the campaigns and keywords that will generate the most money.

Key considerations in the Ads Advertising Plan

When creating a keyword plan, for example using Google Ads' own keyword planner or Dashboan , you need to consider the key factors that will guide your decision making process. By understanding and studying these indicators, you will be able to optimise your keyword strategy and improve the effectiveness of your Google Ads campaigns.

Search volume

The search volume metric provides valuable information on the popularity and demand for specific keywords. While higher search volume means greater audience potential, balancing volume and relevance is crucial to ensure your ads reach the right audience.

Level of competition

Assessing the level of competition will help you evaluate the difficulty of ranking for a particular keyword. High competition means that many advertisers are targeting their budgets on the same keyword, making it more expensive to achieve a prominent position. You can diversify your ad coverage by targeting keywords that are at different competition levels.

Click-through price (CPC)

CPC is the amount you pay when someone clicks on your ad. Understanding the estimated CPC for keywords helps you manage your budget effectively. Keywords with a high click-through rate consume more of your advertising budget, so estimate their CPC and align them with your advertising goals.

Keyword relevance

Relevance is crucial to ensure that your ads reach the right audience. Assess the relevance of keywords to your business and target audience. Focus on keywords that accurately describe your products or services, match the content of your landing page and match the intent of your potential customers.

Click-through rate (CTR)

Click-through rate measures the percentage of users who click on your ad after seeing it. A higher click-through rate means more interesting and relevant ads. Pay attention to previous click-through rates in the keyword planner to identify keywords that have a better chance of getting clicks and results.

Monthly search volume and trends

Consider seasonal variations and trends that can affect the effectiveness of keywords. Some keywords may have higher search volumes during certain periods or events. Adjust your keyword strategy to take advantage of these trends and maximise the effectiveness of your campaign.

How to use Google Keyword Planner for effective content marketing?

Google Keyword Planner is a powerful tool for refining your content marketing strategy. By harnessing the potential of this tool, you can effectively target your content to popular search queries and user intent.

Implementation of the Google keyword planner: You first need a Google Ads account to use the designer. Once you have created an account, go to the "Tools and settings" menu. From there, start creating keyword ideas by selecting "Keyword Planner".

Exploring keyword ideas: The keyword planner allows you to explore new keyword ideas. Enter a topic or URL related to your field. The tool generates relevant keywords based on popularity and competitiveness.

Evaluation of keyword data: See the number of searches and competition levels for each keyword. Keywords with high search volumes and low competition can be very effective. These have high user interest but not yet as much content.

Understanding user intent: User intent refers to the motivation behind a search query. Are you looking for information, a purchase or a local service? This understanding helps guide content creation.

Creating content around keywords: Use the keywords you choose to create attractive and useful content. Make sure your content matches the user's search intent. This will help improve the visibility and effectiveness of your content.

Monitoring the effectiveness of keywords: Once your content is published, monitor the effectiveness of your keywords. Use Google Analytics to see how well your content is performing. Adapt your strategy based on these insights to get better results.

Implementing iterative edits: Keyword trends can change over time. Review your keyword strategy regularly and make any necessary changes. This will ensure that your content remains relevant and attracts conversions from your audience.

Can Google Ads keyword targeting increase website traffic?

Absolutely! Google Ads ad targeting can significantly increase website traffic. Understanding popular keywords and user search intent will help you create SEO & Ads optimised content that ranks well in search engines and performs well in Google Ads

Higher rankings increase visibility, attract more clicks and drive more traffic to the website. In addition, using long-tail keywords identified by the designer with low competition can help you target your niche to relevant segments, increasing traffic to your website.

Constantly updating keywords with the latest data from Keyword Planner ensures that content remains relevant and interesting, and continually drives traffic growth.

How to maximise your return on investment using Google Ads keyword targeting?

Google Ads keyword design is crucial to achieving a high return on investment (ROI). To get the most out of your marketing budget, use some key strategies.

Identify relevant keywords

Start by thinking of keywords related to your product or service. Think about what search terms your potential customers would use. Then use Google's keyword planner for an in-depth analysis to refine your list.

Focus on long-tail keywords

Long tail keywords have less competition and a better conversion rate. By targeting these specific phrases, you can reach customers closer to the point of purchase.

Understanding keyword search types

Understand the difference between a broad, express search and a precise search. This allows you to control how closely your search query must match keywords and balance coverage, budget and relevance.

Monitor your competitor's keyword strategies

Use tools to monitor competitors' keyword strategies. This will help you identify missed opportunities and optimise your keyword list to improve your return on investment.

Analyse and adjust the effectiveness of keywords

Monitor the effectiveness of keywords regularly. If the keyword is not producing the expected results, consider changing it or adjusting your bidding strategy.

Enable negative keywords

Negative keywords prevent ads from appearing in irrelevant search terms. This reduces unnecessary advertising costs and improves the quality of inbound traffic, which in turn improves the return on investment.

Customer story

Work speeded up significantly

Dashboa makes work easier, saves time and, above all, helps to build a vision of the whole. The big picture can sometimes get lost when working with so many channels. Dashboa makes work easier, saves time and, above all, helps to build a view of the big picture. The big picture can sometimes get lost when working with so many channels.

Do long-tail keywords play a role in Google Ads keyword design?

Long keywords are definitely important when designing keywords for Google Ads. They are specific phrases of three or more words that customers use when they are close to making a purchase or when using voice search.

While they may garner fewer clicks, they usually lead to higher conversion rates due to their relevance. These keywords tend to have less competition, which also makes their click-through rates cheaper.

By incorporating long-tail keywords into your design, your advertising will target a more potential audience, effectively reducing advertising costs and improving your return on investment. Therefore, they are an essential part of an effective Google Ads strategy.

Is Google Ads keyword targeting effective for small businesses?

Google Ads Keyword Planner is an important tool for small businesses too. It provides valuable insights into search behaviour and allows businesses to refine their marketing strategy.

Small businesses can create targeted content that effectively reaches their target audience by identifying high volume, low competition keywords. For example, because Dashboa is cost-effective and easy to use, it removes the barriers usually associated with comprehensive market research.

This is why small businesses can compete with larger competitors in the digital world. Using a Google Ads keyword planner can increase web traffic, improve customer engagement and boost small business sales.

Frequently asked questions about Ads keywords

The keyword planner functions in Google Ads can be confusing. Here are some frequently asked questions about the Google Ads Keyword Planner to help clarify its role and value.

Is Google Ads' own keyword planner free?

Yes, Google Ads Keyword Planner is a free feature of Google Ads. However, you will need a Google Ads account to use it. Although it's free to create an account, there are costs to display ads through the platform.

How does the keyword planner create keyword suggestions?

The keyword planner generates suggestions based on the source keywords or the URL you enter. Historical data, relevant search trends and user search behaviour can be used to generate this list.

What are seed words?

Initial keywords are basic terms related to your business or topic. They serve as a basis for the keyword designer to create keyword ideas. These can be products, services or topics related to your industry.

Can a keyword designer help you understand user intentions?

Yes, a keyword planner can help infer user intentions. Keyword suggestions and related information can tell whether users want information, a product or a local service. This insight helps guide content creation.

How can I use a keyword planner for search engine optimisation?

A keyword planner can identify keywords related to your business or topics. These keywords can be included in your website content, blog posts and content description field to improve SEO. The tool's data can also provide tips for your content strategy based on search volume and user intent.

Can I use a keyword planner for local keyword research?

Yes, the keyword planner allows you to target specific geographical areas. This feature will help you identify popular search terms in your target market. It is particularly useful for local businesses trying to reach nearby customers.

Can I see my competitors' keywords in the keyword planner?

While the keyword planner does not directly display your competitor's keywords, it does provide valuable market information. By entering your competitor's URL into the tool, you can get ideas of relevant keywords they can target.

What if my keywords have few search results?

A low search volume does not always mean that a keyword is unproductive. Such keywords can often be highly targeted and precise, and are closely aligned with user intentions. Consider the meaning and purpose of these keywords when creating your content.

Can a keyword planner help me identify seasonal trends?

Yes, the tool can show search volume trends for specific keywords over a 12-month period. This feature can help you anticipate seasonal trends in your industry. You can also adjust your content strategy to take advantage of these trends.

How does a keyword planner help with PPC campaigns?

A keyword planner can guide the creation of effective PPC campaigns by providing keyword ideas and cost estimates. You can optimise your ads to improve visibility by identifying a lot of keywords with little competition. The tool also suggests price estimates for each keyword to help you plan your budget.

See how we could improve your marketing

See how we could improve your marketing

Dashboa Blog


What does AI think about Finns?

I wonder what that fly thinks of me? - Sounds like the punchline of a traditional Finnish joke. Today we find out what AI thinks of Finns! And ...


A quick guide to search engine optimisation for e-commerce. From buyer personas to analytics.

The eCommerce SEO Quick Guide Search engine optimisation, or SEO, is the cornerstone of online business in today's world. Without search engine discoverability, it is very difficult to achieve profitable growth and ...


Dashboa as a marketing expert

Come change the world of digital marketing Dashboalla We want to make digital marketing effective and fair. Tuomas Laitinen Dashboa is a Tampere-based digital marketing startup, ...