Keyword research
Keyword research is one of the first tasks of search engine optimisation. Although SEO is no longer done around individual keywords, keyword research is still an essential part of search engine optimisation.
What is keyword research about?
Keyword research looks for the most effective keywords with the highest potential. By analysing search volume, competition and user intent, the most strategically relevant and productive keywords for your business can be selected.
The design phase involves identifying the search terms that potential visitors will use to find the products or services offered by the company. By incorporating these keywords into the development of both paid and organic marketing, potential customers are more likely to see your site and click through. This will drive more relevant traffic to your website.
How can keyword research improve your SEO strategy?
By utilising the insights and data from keyword research, you can improve website visibility, increase organic traffic and achieve better search engine rankings for important terms.
Identifying essential keywords
Keyword research helps you identify keywords that are relevant to your business and ensures you are targeting the right audience.
Understanding customer intent
Keyword research provides information and ideas about the applicant's intentions. For example, if a keyword contains the term "why", it is worth answering this question in the response.
Longer keywords
Longer, or long-tail keywords are often less competitive and more likely to convert than shorter "seed" keywords. Investing in these often yields good results more quickly.
Website optimisation
Naturally, page optimisation is developed around well-serving keywords and keyword phrases. From headings to metadata, this is the basic stuff of content optimisation.
Content ideas
Keyword research also provides an easy and efficient way to create, for example, a content calendar for the next six months by going through potential words one by one.
Monitoring competitors
Keyword research also takes competitors into account, for example Dashboan automatic keyword research automatically searches each competitor's pages for all relevant terms.
Why invest in keyword research?
There are many reasons to invest in keyword research, but for the time being, the web is largely reliant on a variety of text-based search terms. Keyword research unlocks these phrases.
Better match to your market
Keyword research can help you understand the most relevant terms in your field. It may not be worthwhile for a local player to try to be seen nationally, or vice versa. Keyword research tells you what is needed and what the potential is.
Cheaper advertising
Keyword research also makes Google's paid marketing more cost-effective by improving customer understanding. Keyword research even supports other forms of advertising, such as product naming.
Wider coverage
The analysis can help find many new and relevant keyword suggestions below the "big" keywords. This can significantly expand the coverage.
Better public understanding
Keyword research provides valuable information on search volume trends, competition and geographical targeting. This helps us to better understand our audience and tailor our own efforts accordingly.
Long-tail ideas
The analysis can be used to find long-tail keywords, which are very precise and often less competitive. Targeting these keywords will help attract highly relevant traffic and increase conversion rates.
Competitor analysis
Keyword research also provides an accurate picture of competitors' search engine optimisation strategies. Combined with your own marketing, this gives you a good overall picture of what works and what doesn't.
SEO for the off-season
Keyword research also helps to identify seasonal trends. The effects of SEO sometimes take months to become apparent, so it can be used to anticipate future trends.
Local searches
Keyword research also makes it easy to identify local keywords, which are often easier to optimise and convert.
AI help
Dashboan keyword research can be done either fully or partially with the help of AI. This allows a truly massive amount of data to be explored at lightning speed.
What does keyword research usually cover?
A keyword plan is created based on the keyword research. So what does the research usually look at in terms of words, and what does each metric mean?
Word search number
Search volume is the basis of everything. Even the best word is not very interesting if it is not searched for on Google or other search engines. That's why search volume is always a "multiplier" in any SEO project.
Competitive situation
Competition can be assessed in different ways, such as the number of links, content or advertisers. The more competitive the word, the harder it is for the term to rank.
Click to copy
The estimated click-through rate usually indicates not only the competition, but also the potential of the term. A high click-through rate usually indicates a good and converting term, if only content, offer and intent match.
Keyword intent
Intentional analysis tells you what the applicant is likely to be looking for. Intent can be, for example, a search for information, a purchase need or navigation to another page.
Click-through rates
For some terms, the majority of applicants click on ads, for others hardly any. This leaves the organic search results with those who didn't click on ads, but did click on something. The first one gets the most clicks, so this is also something to consider.
Sesons and trends
Tredicative words, which are likely to have a short duration, should be optimised in a very different way from "ikivhire". Keyword research reveals these trends.
How can keyword research be used to support content marketing?
Dashboan allows you to easily create keyword research and competitor analysis. Our experts can also help you with all your digital marketing needs.
✔ Implementation of the Google keyword planner: You first need a Google Ads account to use the designer. Once you have created an account, go to the "Tools and settings" menu. From there, start creating keyword ideas by selecting "Keyword Planner".
✔ Avainsanaideoiden tutkiminen: Avainsanojen suunnittelijan avulla voit tutkia uusia avainsanaideoita. Kirjoita alaasi liittyvä aihe tai URL-osoite. Työkalu luo osuvia avainsanoja suosion ja kilpailukyvyn perusteella.✔ Evaluation of keyword data: See the number of searches and competition levels for each keyword. Keywords with high search volumes and low competition can be very effective. These have high user interest but not yet as much content.
✔ Understanding user intent: User intent refers to the motivation behind a search query. Are you looking for information, a purchase or a local service? This understanding helps guide content creation.
✔ Creating content around keywords: Use the keywords you choose to create attractive and useful content. Make sure your content matches the user's search intent. This will help improve the visibility and effectiveness of your content.
✔ Monitoring the effectiveness of keywords: Once your content is published, monitor the effectiveness of your keywords. Use Google Analytics to see how well your content is performing. Adapt your strategy based on these insights to get better results.
✔ Implementing iterative edits: Keyword trends can change over time. Review your keyword strategy regularly and make any necessary changes. This will ensure that your content remains relevant and attracts conversions from your audience.
Does keyword research have a concrete impact on transport growth?
Yes, keyword research is very useful for increasing traffic to a website.
Keywords allow a company to target its content to match exactly what potential customers are looking for online. When a website is properly optimised using relevant keywords, it attracts more visitors and increases its visibility in search engines.
This in turn leads to higher click-through rates and, ultimately, more traffic. In addition, a well-done keyword research helps to better understand the needs and interests of the target audience, allowing for more effective marketing.
What are the steps in keyword research?
Keyword research is an essential part of effective digital marketing and can significantly increase website traffic. However, understanding this process requires knowledge of the different steps involved.
Identify keywords
Let's start by looking at the keywords your site is either already found with or is currently being promoted with in Google ADS, for example
See the competitors
Find out what keywords your competitors are using to find you. This will help you find new and new words to add to your research
Intention research
Check what the intent of each keyword is and organise the list accordingly, for example.
Create keyword clouds
Using tags, you create keyword clouds for different topics. For example, a search engine optimization cloud could go under price, software, etc. It is always easier to optimise the whole rather than a single word.
Identify tasks
Select the most relevant keywords to optimise, and run paid advertising campaigns for these words to verify their effectiveness.
Follow the results
The keyword research should be renewed every certain period of time. This allows you to see clear trends and to continue optimising on that basis.
Customer story
Work speeded up significantly
Dashboa makes work easier, saves time and, above all, helps to build a vision of the whole. The big picture can sometimes get lost when working with so many channels. Dashboa makes work easier, saves time and, above all, helps to build a view of the big picture. The big picture can sometimes get lost when working with so many channels.
What is the role of long-tail keywords in keyword research?
Long-tail keywords are an important area of keyword research. They are longer and more specific search phrases that can be less competitive than more general keywords. While they may not bring as much traffic as shorter, generic keywords, they often have a higher conversion rate.
This is because long-tail keyword users are often looking for something very specific and are therefore closer to the end of the buying process. By adding long-tail keywords to your website content, you can attract the exact audience that is likely to be interested in your products or services, which will improve the effectiveness of your website and increase traffic.
What is the role of keyword research in ADS auditing?
Keyword research plays an important role in Google Ads auditing. The audit provides an overview of how well your advertising campaign is performing and where there is room for improvement. Keyword research helps in this process by identifying the keywords that generate the most traffic and conversions.
It will also help you find new opportunities through, for example, long-tail keywords, which can be less competitive but very effective in reaching your target audience.
In addition, keyword research can reveal keywords that are not producing the desired results and can be reduced or eliminated altogether. This allows Google Ads budgets to be allocated more effectively and to get better results from your advertising investment.
Frequently asked questions about keyword research
The role of keyword research is important, here are some questions.
A keyword planner can identify keywords related to your business or topics. These keywords can be included in your website content, blog posts and content description field to improve SEO. The tool's data can also provide tips for your content strategy based on search volume and user intent.
Yes, the keyword research tool also allows you to target search volumes to specific geographical areas. This will help you identify popular search terms in your target market. It is particularly useful for local businesses trying to reach nearby customers.
Yes, just enter your competitor's URL in the Dashboan keyword planner, and you will get a list of terms and rankings where they can be found.
A low search volume does not always mean that a keyword is unproductive. Such keywords can often be highly targeted and precise, and closely aligned with user intentions. Consider the intent and purpose of these keywords when creating your content.
Yes, Dashvoa can show search volume trends for specific keywords over a 12-month period. This feature helps you to anticipate seasonal trends in your industry. You can also adjust your content strategy to take advantage of these trends.
Keyword research can guide the creation of effective PPC campaigns by providing keyword ideas and cost estimates. You can optimise your ads to improve visibility by identifying a lot of keywords with little competition. The tool also suggests price estimates for each keyword to help you plan your budget.
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